About Efficiency Media

Efficiency Media was launched in April 2007 by Amy Abrahams, a radio sales account executive who brought 12 years of combined experience in selling media and managing radio sales teams. She spent years working with agencies and has been on both sides of the negotiating table. Amy’s “insider knowledge” of the media world became the base of Efficiency Media. The combination of this expertise along with a team of media planners and buyers, each with 10+ years of experience in their core competency, is what separates Efficiency Media from all other planning / buying firms.